2017, GDK design school Zurich (School project)
Area: Communication Design and Branding
Order: Design a campaign for Heinz Ketchup to secure and consolidate its position as No. 1 in the ketchup market.
Baseline: In a team work together with two classmates of the GDK, we have designed a campaign for Heinz Ketchup. We developed the idea to launch a competition as a promotional measure. Anyone who had bought 10 ketchup bottles as a customer thereby gained 10 points and could participate in the competition and was given the chance to win a trip to California. My task was to create the design of the point collecting card. The points could also be collected online via QR code.
Experiences: An exciting experience was to experience how teamwork can influence and expand a design process. After initial differences, we were able to agree on a good solution in the team.