{"id":156,"date":"2019-07-04T22:59:31","date_gmt":"2019-07-04T22:59:31","guid":{"rendered":"http:\/\/dr1.ch\/?p=156"},"modified":"2024-01-22T14:19:19","modified_gmt":"2024-01-22T14:19:19","slug":"kommunikationsdesign","status":"publish","type":"page","link":"https:\/\/dylandesign.ch\/en\/kommunikationsdesign\/","title":{"rendered":"Heinz Ketchup"},"content":{"rendered":"\n<p>2017, GDK design school Zurich (School project)<\/p>\n\n\n\n<p>Area: Communication Design and Branding<\/p>\n\n\n\n<p>Order: Design a campaign for Heinz Ketchup to secure and consolidate its position as No. 1 in the ketchup market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"http:\/\/dr1.ch\/wp-content\/uploads\/2019\/07\/Ketchup-Pass-Varianten-2-724x1024.jpg\" alt=\"\" class=\"wp-image-83\" srcset=\"https:\/\/dylandesign.ch\/wp-content\/uploads\/2019\/07\/Ketchup-Pass-Varianten-2-724x1024.jpg 724w, https:\/\/dylandesign.ch\/wp-content\/uploads\/2019\/07\/Ketchup-Pass-Varianten-2-212x300.jpg 212w, https:\/\/dylandesign.ch\/wp-content\/uploads\/2019\/07\/Ketchup-Pass-Varianten-2-768x1086.jpg 768w, https:\/\/dylandesign.ch\/wp-content\/uploads\/2019\/07\/Ketchup-Pass-Varianten-2.jpg 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Baseline: In a team work together with two classmates of the GDK, we have designed a campaign for Heinz Ketchup. We developed the idea to launch a competition as a promotional measure. Anyone who had bought 10 ketchup bottles as a customer thereby gained 10 points and could participate in the competition and was given the chance to win a trip to California. My task was to create the design of the point collecting card. The points could also be collected online via QR code.<\/p>\n\n\n\n<p>Experiences: An exciting experience was to experience how teamwork can influence and expand a design process. After initial differences, we were able to agree on a good solution in the team.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2017, GDK design school Zurich (School project) Area: Communication Design and Branding Order: Design a campaign for Heinz Ketchup to secure and consolidate its position as No. 1 in the ketchup market. Baseline: In a team work together with two classmates of the GDK, we have designed a campaign for Heinz Ketchup. We developed the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dylandesign.ch\/en\/kommunikationsdesign\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Heinz Ketchup&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-156","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gg_gallery_thumbnail":false,"inspiro-featured-image":false,"inspiro-loop":false,"inspiro-loop@2x":false},"uagb_author_info":{"display_name":"twerp","author_link":"https:\/\/dylandesign.ch\/en\/author\/twerp\/"},"uagb_comment_info":25,"uagb_excerpt":"2017, GDK design school Zurich (School project) Area: Communication Design and Branding Order: Design a campaign for Heinz Ketchup to secure and consolidate its position as No. 1 in the ketchup market. Baseline: In a team work together with two classmates of the GDK, we have designed a campaign for Heinz Ketchup. We developed the&hellip;","_links":{"self":[{"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/pages\/156"}],"collection":[{"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":6,"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/pages\/156\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/pages\/156\/revisions\/625"}],"wp:attachment":[{"href":"https:\/\/dylandesign.ch\/en\/wp-json\/wp\/v2\/media?parent=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}